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<channel>
	<title>Bryan Cleghorn &#124; Design + Art Direction</title>
	<link>https://bcleghorn.co</link>
	<description>Bryan Cleghorn &#124; Design + Art Direction</description>
	<pubDate>Fri, 27 May 2022 19:57:50 +0000</pubDate>
	<generator>https://bcleghorn.co</generator>
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	<item>
		<title>Information</title>
				
		<link>https://bcleghorn.co/Information</link>

		<pubDate>Fri, 27 May 2022 19:57:48 +0000</pubDate>

		<dc:creator>Bryan Cleghorn &#124; Design + Art Direction</dc:creator>

		<guid isPermaLink="true">https://bcleghorn.co/Information</guid>

		<description>
	&#60;img width="1546" height="1546" width_o="1546" height_o="1546" data-src="https://freight.cargo.site/t/original/i/e7abb55de8e8c37826868df374156b27a2bcac6cf71331776f2e46e468841ea1/BryanCleghorn.jpg" data-mid="143868818" border="0"  src="https://freight.cargo.site/w/1000/i/e7abb55de8e8c37826868df374156b27a2bcac6cf71331776f2e46e468841ea1/BryanCleghorn.jpg" /&#62;

	Hello, I’m Bryan. I’m a design director based in San Francisco, specializing in branding, art direction, packaging and graphic design for a wide range of clientele. I enjoy strong conceptual design brought to life through multi-disciplinary methods, strategic thinking and creative partnerships.


Flock Creative — Design Director
2023—Current

Hatch — Design Director
2021—2023

Hatch — Senior Designer
2017—2021

Caliber Creative — Designer
2013—2017
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	<item>
		<title>Manduka</title>
				
		<link>https://bcleghorn.co/Manduka-1</link>

		<pubDate>Fri, 27 May 2022 19:57:49 +0000</pubDate>

		<dc:creator>Bryan Cleghorn &#124; Design + Art Direction</dc:creator>

		<guid isPermaLink="true">https://bcleghorn.co/Manduka-1</guid>

		<description>
	Art Direction
VIS-ID System
Digital + Social Campaign
	Bryan Cleghorn &#124; DD
Nicole Flores &#124; CD

	Manduka&#38;nbsp;
Manduka is a leader in yoga mats and sports apparel, however their existing VIS-ID lacked the confidence to position them as such. Through new strategy, “Own Your Evolution” became the centerpiece for which a new brand identity system and tone of voice were developed. The new system and art direction lean into their existing logo and wordmark but brings a bold new sense of confidence and empowerment.



&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b8b39d253eb8e3442d981670eb2542beac8a87356acb1544190c4f2df34eb3aa/Artboard-11.5x-80.jpg" data-mid="143872693" border="0"  src="https://freight.cargo.site/w/1000/i/b8b39d253eb8e3442d981670eb2542beac8a87356acb1544190c4f2df34eb3aa/Artboard-11.5x-80.jpg" /&#62;&#60;img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/04cf40880f77e9e7732f01de8b1eeea9bfca7fb78184280a85dad2ed92c8f3eb/Artboard-1-copy-32x-80.jpg" data-mid="143872767" border="0"  src="https://freight.cargo.site/w/1000/i/04cf40880f77e9e7732f01de8b1eeea9bfca7fb78184280a85dad2ed92c8f3eb/Artboard-1-copy-32x-80.jpg" /&#62;
	

	︎︎︎


	

Manduka offers apparel and equipment for athletes and yogis through each stage of their fitness journey. A visual system was created using the red circle in their logo to identify these tiers.&#38;nbsp;From novice (Root) to professional (Rise) these shapes identify products and add energy to our digital and print campaigns.




&#60;img width="1800" height="660" width_o="1800" height_o="660" data-src="https://freight.cargo.site/t/original/i/4cf244d5f4089b420aa8ff33c1ec6547a3e8cd5a02f638529ece8ac24a300ee4/Artboard-1-copy-51.5x-80.jpg" data-mid="143872820" border="0"  src="https://freight.cargo.site/w/1000/i/4cf244d5f4089b420aa8ff33c1ec6547a3e8cd5a02f638529ece8ac24a300ee4/Artboard-1-copy-51.5x-80.jpg" /&#62;&#60;img width="2401" height="881" width_o="2401" height_o="881" data-src="https://freight.cargo.site/t/original/i/36b1f27fc1134a96713e92869457088473c219f8649295c2cac8da3f9f77f1b7/Artboard-1-copy-42x-80.jpg" data-mid="143873164" border="0"  src="https://freight.cargo.site/w/1000/i/36b1f27fc1134a96713e92869457088473c219f8649295c2cac8da3f9f77f1b7/Artboard-1-copy-42x-80.jpg" /&#62;
	&#60;img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/206b59d067ed873797829af8ffb4880d06c6a12a339b2ab77bf52b000228a393/Artboard-5-copy-22x-80.jpg" data-mid="143873166" border="0"  src="https://freight.cargo.site/w/1000/i/206b59d067ed873797829af8ffb4880d06c6a12a339b2ab77bf52b000228a393/Artboard-5-copy-22x-80.jpg" /&#62;
	&#60;img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/c2988e64e455560ca650643810a62730a59d646bb1196989d6450824229f17b1/Artboard-5-copy2x-80.jpg" data-mid="143873177" border="0"  src="https://freight.cargo.site/w/1000/i/c2988e64e455560ca650643810a62730a59d646bb1196989d6450824229f17b1/Artboard-5-copy2x-80.jpg" /&#62;
&#60;img width="2449" height="1585" width_o="2449" height_o="1585" data-src="https://freight.cargo.site/t/original/i/49ec7ff79bcc865f4e044be9036dbf3c4712084653d1834835e7e001581a6fb9/Artboard-112x-80.jpg" data-mid="143873206" border="0"  src="https://freight.cargo.site/w/1000/i/49ec7ff79bcc865f4e044be9036dbf3c4712084653d1834835e7e001581a6fb9/Artboard-112x-80.jpg" /&#62;&#60;img width="2448" height="1584" width_o="2448" height_o="1584" data-src="https://freight.cargo.site/t/original/i/b4a2fcfe7bcf5f12b7f0b32decbb0166cd0208fc0a98cedd536bf67116e159b6/manduka-print-ad-1.jpg" data-mid="143873415" border="0"  src="https://freight.cargo.site/w/1000/i/b4a2fcfe7bcf5f12b7f0b32decbb0166cd0208fc0a98cedd536bf67116e159b6/manduka-print-ad-1.jpg" /&#62;</description>
		
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	<item>
		<title>Nature's Bakery</title>
				
		<link>https://bcleghorn.co/Nature-s-Bakery-1</link>

		<pubDate>Fri, 27 May 2022 19:57:49 +0000</pubDate>

		<dc:creator>Bryan Cleghorn &#124; Design + Art Direction</dc:creator>

		<guid isPermaLink="true">https://bcleghorn.co/Nature-s-Bakery-1</guid>

		<description>
	Art DirectionVIS-ID SystemPackaging

	Bryan Cleghorn &#124; DD
Nicole Flores &#124; CD
Anabelle Breakey &#124; Photography
	Natures Bakery&#38;nbsp;
Nature’s Bakery believes that everyone deserves better-for-you treats that taste great and make you feel good. The challenge was to update the VIS-ID from being recognized as the “Fig Bar Brand” to one that disrupts a crowded shelf and positions them as a household staple that screams “Wholesomness Baked In.”

&#60;img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/05335f67917beb166f01f3f67e641dfdb3266091f6df0985f8747c3f31f7baec/Artboard-12x-80.jpg" data-mid="143924473" border="0"  src="https://freight.cargo.site/w/1000/i/05335f67917beb166f01f3f67e641dfdb3266091f6df0985f8747c3f31f7baec/Artboard-12x-80.jpg" /&#62;&#60;img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/582543f10916b12450008ec51506b1d70fb8da840cce909848ec244fe519c68f/Artboard-22x-80.jpg" data-mid="143924386" border="0"  src="https://freight.cargo.site/w/1000/i/582543f10916b12450008ec51506b1d70fb8da840cce909848ec244fe519c68f/Artboard-22x-80.jpg" /&#62;


	&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8f57fb4691b35728e4d940e8a9607b3a5acdb246b0bfaab69d866bf3707c4606/smiley-animated.gif" data-mid="143923457" border="0"  src="https://freight.cargo.site/w/1000/i/8f57fb4691b35728e4d940e8a9607b3a5acdb246b0bfaab69d866bf3707c4606/smiley-animated.gif" /&#62;
	A new logotype and icon were developed to give the brand a modern bakery feel with a spark of joy and personality. The roughened edges nod to their previous equities which bring warmth and approachability.
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1726bdfcd866a642a1cd02688ea32e6d5f5675e43c924d4e3a8dd36c00f8f9f9/NB_BC_8.png" data-mid="143923479" border="0"  src="https://freight.cargo.site/w/1000/i/1726bdfcd866a642a1cd02688ea32e6d5f5675e43c924d4e3a8dd36c00f8f9f9/NB_BC_8.png" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f72e1218f418938b00491ca1bc92d44fda417b2dad3e2c1d07d0069b93dfab94/NaturesBakery_12x-50.jpg" data-mid="143923419" border="0"  src="https://freight.cargo.site/w/1000/i/f72e1218f418938b00491ca1bc92d44fda417b2dad3e2c1d07d0069b93dfab94/NaturesBakery_12x-50.jpg" /&#62;
	
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b0dc4c71f1d453bd4ff2fb369139ef4369e4e381c96e3c2e241b9409f3c78db9/NB_BC_3.png" data-mid="143923673" border="0"  src="https://freight.cargo.site/w/600/i/b0dc4c71f1d453bd4ff2fb369139ef4369e4e381c96e3c2e241b9409f3c78db9/NB_BC_3.png" /&#62;

	
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a315759f7d619fe5e2f25da3159e9ee60680cebf32e340d6f008031862db4665/NB_BC_2.png" data-mid="143923671" border="0"  src="https://freight.cargo.site/w/600/i/a315759f7d619fe5e2f25da3159e9ee60680cebf32e340d6f008031862db4665/NB_BC_2.png" /&#62;


	&#60;img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/4ef0bf46d3a65864c7168f74bc57573fb57a4b979920d7adf600df2e6d24de62/Artboard-3-copy2x-80.jpg" data-mid="143924476" border="0"  src="https://freight.cargo.site/w/1000/i/4ef0bf46d3a65864c7168f74bc57573fb57a4b979920d7adf600df2e6d24de62/Artboard-3-copy2x-80.jpg" /&#62;&#60;img width="2400" height="1076" width_o="2400" height_o="1076" data-src="https://freight.cargo.site/t/original/i/ebf053185c3c5da26a149cf458316a2b399951120104d75e112589c32efa4e62/Artboard-3-copy-22x-80.jpg" data-mid="143924474" border="0"  src="https://freight.cargo.site/w/1000/i/ebf053185c3c5da26a149cf458316a2b399951120104d75e112589c32efa4e62/Artboard-3-copy-22x-80.jpg" /&#62;
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&#60;img width="1200" height="395" width_o="1200" height_o="395" data-src="https://freight.cargo.site/t/original/i/04d94fb71716802f9adb3fd3e2b1cd7ed3e2d269b20410c6d81135674cc4b881/NB_BC_4.png" data-mid="143924924" border="0"  src="https://freight.cargo.site/w/1000/i/04d94fb71716802f9adb3fd3e2b1cd7ed3e2d269b20410c6d81135674cc4b881/NB_BC_4.png" /&#62;


	&#60;img width="2400" height="1076" width_o="2400" height_o="1076" data-src="https://freight.cargo.site/t/original/i/faf9b9caa86ad276a32a97837590c2466ff4c8bad37dbe7e344be4f04dd75ff7/Artboard-3-copy-32x-80.jpg" data-mid="143924475" border="0"  src="https://freight.cargo.site/w/1000/i/faf9b9caa86ad276a32a97837590c2466ff4c8bad37dbe7e344be4f04dd75ff7/Artboard-3-copy-32x-80.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bae1c24c31af99b4bc2936660e6fcbc6481edb34dfe4771f88a87fbeb17d6b18/NB_BC_7.png" data-mid="143924555" border="0"  src="https://freight.cargo.site/w/1000/i/bae1c24c31af99b4bc2936660e6fcbc6481edb34dfe4771f88a87fbeb17d6b18/NB_BC_7.png" /&#62;

</description>
		
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	<item>
		<title>Good Use</title>
				
		<link>https://bcleghorn.co/Good-Use-1</link>

		<pubDate>Fri, 27 May 2022 19:57:49 +0000</pubDate>

		<dc:creator>Bryan Cleghorn &#124; Design + Art Direction</dc:creator>

		<guid isPermaLink="true">https://bcleghorn.co/Good-Use-1</guid>

		<description>
	Art Direction
Packaging
Branding
	Bryan Cleghorn &#124; DD
Nicole Flores &#124; CD
Maria Elena Wong-Chang &#124; AD
Annabelle Breakey &#124; Character Photography
Yuya Parker &#124; Portfolio Photography
	Good Use&#38;nbsp;
Good Use set out on a mission to keep ugly produce out of landfills and bring delicious juice to the San Francisco Bay Area. To bring their vision to life we created a cast of characters that celebrate the ugly and add a bit of swagger to their unique juice blends.



&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c1ff3ebb1c77c770ed5d88b76320d55e9e873c7b4bf05351ea078c300ae0d7ff/GoodUse_CaseStudy_Update-Hero.jpg" data-mid="143925904" border="0"  src="https://freight.cargo.site/w/1000/i/c1ff3ebb1c77c770ed5d88b76320d55e9e873c7b4bf05351ea078c300ae0d7ff/GoodUse_CaseStudy_Update-Hero.jpg" /&#62;
	

	
Each flavor has a unique character constructed from ingredients to help consumers identify flavor and bring personality to an otherwise stale juice aisle.


	
&#60;img width="1799" height="1200" width_o="1799" height_o="1200" data-src="https://freight.cargo.site/t/original/i/698894540ab0f4a3eb6974bbfd439996dad627fea8395a888cd06b7339bc1990/6.gif" data-mid="143930110" border="0"  src="https://freight.cargo.site/w/1000/i/698894540ab0f4a3eb6974bbfd439996dad627fea8395a888cd06b7339bc1990/6.gif" /&#62;
	
&#60;img width="1148" height="511" width_o="1148" height_o="511" data-src="https://freight.cargo.site/t/original/i/f5c04dff858011fc583bf94cadc3b3b5a48ed0c16a35cc32680e62998b2c682b/GoodUse_CaseStudy_Update-11.png" data-mid="143925920" border="0"  src="https://freight.cargo.site/w/1000/i/f5c04dff858011fc583bf94cadc3b3b5a48ed0c16a35cc32680e62998b2c682b/GoodUse_CaseStudy_Update-11.png" /&#62;

	
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	</item>
		
		
	<item>
		<title>Lyten</title>
				
		<link>https://bcleghorn.co/Lyten</link>

		<pubDate>Fri, 27 May 2022 19:57:50 +0000</pubDate>

		<dc:creator>Bryan Cleghorn &#124; Design + Art Direction</dc:creator>

		<guid isPermaLink="true">https://bcleghorn.co/Lyten</guid>

		<description>
	VIS-ID
	LA/CA
2348—23476/23
Diam Est

	Lyten&#38;nbsp;
Lyten is an advanced materials company with a special focus on batteries, composite materials and sensors. The unique properties&#38;nbsp;




&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f1af4fbfc2385c71a4dcae77d54aef663b957687c68ed2f1d7620f4b9c54e87b/Lyten_logo-animation-3.gif" data-mid="143937957" border="0"  src="https://freight.cargo.site/w/1000/i/f1af4fbfc2385c71a4dcae77d54aef663b957687c68ed2f1d7620f4b9c54e87b/Lyten_logo-animation-3.gif" /&#62;
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	&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/14624730031c7c3b5eadaa2e903c79e91f512807c84000cefa0e625edd75d7d6/Artboard-1-copy2x.png" data-mid="144109478" border="0"  src="https://freight.cargo.site/w/1000/i/14624730031c7c3b5eadaa2e903c79e91f512807c84000cefa0e625edd75d7d6/Artboard-1-copy2x.png" /&#62;
&#60;img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/a50cca5eb9e2c74d43886701970d2cc139a7852b331d688acedaba15cead79cc/Artboard-1-copy-22x.png" data-mid="144109484" border="0"  src="https://freight.cargo.site/w/1000/i/a50cca5eb9e2c74d43886701970d2cc139a7852b331d688acedaba15cead79cc/Artboard-1-copy-22x.png" /&#62;&#60;img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/c57783a2b6f5bb663f0ce73477a956c937221ad907bdca1ff76c187c8b3201dd/Artboard-1-copy-42x.png" data-mid="144109680" border="0"  src="https://freight.cargo.site/w/1000/i/c57783a2b6f5bb663f0ce73477a956c937221ad907bdca1ff76c187c8b3201dd/Artboard-1-copy-42x.png" /&#62;</description>
		
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	<item>
		<title>Numi Tea</title>
				
		<link>https://bcleghorn.co/Numi-Tea</link>

		<pubDate>Fri, 27 May 2022 19:57:50 +0000</pubDate>

		<dc:creator>Bryan Cleghorn &#124; Design + Art Direction</dc:creator>

		<guid isPermaLink="true">https://bcleghorn.co/Numi-Tea</guid>

		<description>
	1. Aliquam accumsan
2. Cras quis
3. Nunc lobortis Metus

	LA/CA
2348—23476/23
Diam Est

	Numi Tea

Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi.

&#60;img width="2000" height="1320" width_o="2000" height_o="1320" data-src="https://freight.cargo.site/t/original/i/14f75007d26f8b91b1a118129df7b197fb6f0a5c1fe491616df93d8d68dc4622/Numi_boxes_mockup.jpg" data-mid="144110836" border="0"  src="https://freight.cargo.site/w/1000/i/14f75007d26f8b91b1a118129df7b197fb6f0a5c1fe491616df93d8d68dc4622/Numi_boxes_mockup.jpg" /&#62;




	
	
</description>
		
	</item>
		
		
	<item>
		<title>Golden Trashcan </title>
				
		<link>https://bcleghorn.co/Golden-Trashcan</link>

		<pubDate>Fri, 27 May 2022 19:57:50 +0000</pubDate>

		<dc:creator>Bryan Cleghorn &#124; Design + Art Direction</dc:creator>

		<guid isPermaLink="true">https://bcleghorn.co/Golden-Trashcan</guid>

		<description>
	Packaging
VIS-ID
Branding
	LA/CA
2348—23476/23
Diam Est

	The Golden Trashcan&#38;nbsp;
This section is a collection of projects and ideas that didn’t quite make it past round one or were smaller scale.&#38;nbsp;



&#60;img width="2551" height="1650" width_o="2551" height_o="1650" data-src="https://freight.cargo.site/t/original/i/12f1b5dde8e47ffcb9f9a4aae6a43decffd20ec0368c55a0fa0960857a40b754/KinderFarms_BC_R4_V2-01.png" data-mid="144110396" border="0"  src="https://freight.cargo.site/w/1000/i/12f1b5dde8e47ffcb9f9a4aae6a43decffd20ec0368c55a0fa0960857a40b754/KinderFarms_BC_R4_V2-01.png" /&#62;


	
&#60;img width="2251" height="2251" width_o="2251" height_o="2251" data-src="https://freight.cargo.site/t/original/i/efddf96c7128001dc13780b7e28c3a68458706fe2b4f844cb43cae3dacfab17e/OKO_social-03.jpg" data-mid="144110179" border="0"  src="https://freight.cargo.site/w/1000/i/efddf96c7128001dc13780b7e28c3a68458706fe2b4f844cb43cae3dacfab17e/OKO_social-03.jpg" /&#62;
&#60;img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/30066cb1e3161acfe8d1dd52a34d417e79a7dab00c0ed428428cde10dd211673/OKO_social-01.jpg" data-mid="144110177" border="0"  src="https://freight.cargo.site/w/1000/i/30066cb1e3161acfe8d1dd52a34d417e79a7dab00c0ed428428cde10dd211673/OKO_social-01.jpg" /&#62;
&#60;img width="2251" height="2250" width_o="2251" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ad38e2ddf49f2f6e5e35e150e4f05d135a7df898fbde12b35c13b1c470747591/OKO_social-02.jpg" data-mid="144110178" border="0"  src="https://freight.cargo.site/w/1000/i/ad38e2ddf49f2f6e5e35e150e4f05d135a7df898fbde12b35c13b1c470747591/OKO_social-02.jpg" /&#62;
&#60;img width="2251" height="2250" width_o="2251" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3b5c65bfc82648a19ee901f4ce52c0b10de444f289710356a7781837328fe333/OKO_social-04.jpg" data-mid="144110180" border="0"  src="https://freight.cargo.site/w/1000/i/3b5c65bfc82648a19ee901f4ce52c0b10de444f289710356a7781837328fe333/OKO_social-04.jpg" /&#62;

	&#60;img width="1264" height="1451" width_o="1264" height_o="1451" data-src="https://freight.cargo.site/t/original/i/dc83f33be4f2c972f2c79f5c4346a20c2e3717218f74894f2c486c56b57916d3/Tres_agaves_BC-02.jpg" data-mid="144109868" border="0"  src="https://freight.cargo.site/w/1000/i/dc83f33be4f2c972f2c79f5c4346a20c2e3717218f74894f2c486c56b57916d3/Tres_agaves_BC-02.jpg" /&#62;
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