Art Direction
VIS-ID System
Packaging
VIS-ID System
Packaging
Bryan Cleghorn | DD
Nicole Flores | CD
Anabelle Breakey | Photography
Nicole Flores | CD
Anabelle Breakey | Photography
Natures Bakery
Nature’s Bakery believes that everyone deserves better-for-you treats that taste great and make you feel good. The challenge was to update the VIS-ID from being recognized as the “Fig Bar Brand” to one that disrupts a crowded shelf and positions them as a household staple that screams “Wholesomness Baked In.”
Nature’s Bakery believes that everyone deserves better-for-you treats that taste great and make you feel good. The challenge was to update the VIS-ID from being recognized as the “Fig Bar Brand” to one that disrupts a crowded shelf and positions them as a household staple that screams “Wholesomness Baked In.”
![](https://freight.cargo.site/t/original/i/05335f67917beb166f01f3f67e641dfdb3266091f6df0985f8747c3f31f7baec/Artboard-12x-80.jpg)
![](https://freight.cargo.site/t/original/i/582543f10916b12450008ec51506b1d70fb8da840cce909848ec244fe519c68f/Artboard-22x-80.jpg)
![](https://freight.cargo.site/t/original/i/8f57fb4691b35728e4d940e8a9607b3a5acdb246b0bfaab69d866bf3707c4606/smiley-animated.gif)
A new logotype and icon were developed to give the brand a modern bakery feel with a spark of joy and personality. The roughened edges nod to their previous equities which bring warmth and approachability.
![](https://freight.cargo.site/t/original/i/1726bdfcd866a642a1cd02688ea32e6d5f5675e43c924d4e3a8dd36c00f8f9f9/NB_BC_8.png)
![](https://freight.cargo.site/t/original/i/f72e1218f418938b00491ca1bc92d44fda417b2dad3e2c1d07d0069b93dfab94/NaturesBakery_12x-50.jpg)
![](https://freight.cargo.site/t/original/i/b0dc4c71f1d453bd4ff2fb369139ef4369e4e381c96e3c2e241b9409f3c78db9/NB_BC_3.png)
![](https://freight.cargo.site/t/original/i/a315759f7d619fe5e2f25da3159e9ee60680cebf32e340d6f008031862db4665/NB_BC_2.png)
![](https://freight.cargo.site/t/original/i/4ef0bf46d3a65864c7168f74bc57573fb57a4b979920d7adf600df2e6d24de62/Artboard-3-copy2x-80.jpg)
![](https://freight.cargo.site/t/original/i/ebf053185c3c5da26a149cf458316a2b399951120104d75e112589c32efa4e62/Artboard-3-copy-22x-80.jpg)
![](https://freight.cargo.site/t/original/i/05336e41ce68e51716b1d27fe5223135df3bb8c0341806343a322088a94666f2/Artboard-32x-80.jpg)
![](https://freight.cargo.site/t/original/i/04d94fb71716802f9adb3fd3e2b1cd7ed3e2d269b20410c6d81135674cc4b881/NB_BC_4.png)
![](https://freight.cargo.site/t/original/i/faf9b9caa86ad276a32a97837590c2466ff4c8bad37dbe7e344be4f04dd75ff7/Artboard-3-copy-32x-80.jpg)
![](https://freight.cargo.site/t/original/i/bae1c24c31af99b4bc2936660e6fcbc6481edb34dfe4771f88a87fbeb17d6b18/NB_BC_7.png)