Bryan Cleghorn

Art Direction
VIS-ID System
Packaging
Bryan Cleghorn | DD
Nicole Flores | CD
Anabelle Breakey | Photography
Natures Bakery 

Nature’s Bakery believes that everyone deserves better-for-you treats that taste great and make you feel good. The challenge was to update the VIS-ID from being recognized as the “Fig Bar Brand” to one that disrupts a crowded shelf and positions them as a household staple that screams “Wholesomness Baked In.”



A new logotype and icon were developed to give the brand a modern bakery feel with a spark of joy and personality. The roughened edges nod to their previous equities which bring warmth and approachability.

© Bryan Cleghorn 2022

SF — CA — 94102