NATURE’S BAKERY

BRANDING + ART DIRECTION + PACKAGING



As a family-owned company, Nature’s Bakery believes that everyone deserves better-for-you treats that tastes great and make you feel good. The challenge was to turn the beloved “Fig Bar” into a household name by transforming the visual identity that disrupts a crowded shelf set and screams “wholesomeness baked in”.



Bold, primary colors add some “oomph” and cheeky copy to surprise and delight existing and new consumers on every step of their journey, to help them thrive in their daily hustle – not just survive it.

 CV + CASE STUDIES AVAILABLE ON REQUEST


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Mutiplidicinary designer + art director living & working in San Francisco.
COPYRIGHT© BRYAN CLEGHORN 2022