NATURE’S BAKERY
BRANDING + ART DIRECTION + PACKAGING
As a family-owned company, Nature’s Bakery believes that everyone deserves better-for-you treats that tastes great and make you feel good. The challenge was to turn the beloved “Fig Bar” into a household name by transforming the visual identity that disrupts a crowded shelf set and screams “wholesomeness baked in”.
Bold, primary colors add some “oomph” and cheeky copy to surprise and delight existing and new consumers on every step of their journey, to help them thrive in their daily hustle – not just survive it.
