Bryan Cleghorn

Art Direction
VIS-ID System
Digital + Social Campaign
Bryan Cleghorn | DD
Nicole Flores | CD

Manduka is a leader in yoga mats and sports apparel, however their existing VIS-ID lacked the confidence to position them as such. Through new strategy, “Own Your Evolution” became the centerpiece for which a new brand identity system and tone of voice were developed. The new system and art direction lean into their existing logo and wordmark but brings a bold new sense of confidence and empowerment.


Manduka offers apparel and equipment for athletes and yogis through each stage of their fitness journey. A visual system was created using the red circle in their logo to identify these tiers. From novice (Root) to professional (Rise) these shapes identify products and add energy to our digital and print campaigns.

© Bryan Cleghorn 2024

SF — CA — 94110