MANDUKA

ART DIRECTION + BRANDING + DIGITAL CAMPAIGN



Manduka is a leader in yoga mats and sports apparel, but their existing branding lacked the confidence to position them as such. Through new strategy, “Own Your Evolution” became the centerpiece for which a new brand identity system and tone of voice were developed. The new system leans into their existing logo and wordmark but brings a bold new sense of confidence and empowerment.




Manduka offers apparel and equipment for athletes and yogis through each stage of their fitness journey. A visual system was created using the red circle in their logo to identify these stages.

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INSTAGRAM / EMAIL / TUMBLR


Mutiplidicinary designer + art director living & working in San Francisco.
COPYRIGHT© BRYAN CLEGHORN 2022