Bryan Cleghorn

Art Direction
Packaging
Branding
Bryan Cleghorn | DD
Nicole Flores | CD
Maria Elena Wong-Chang | AD
Annabelle Breakey | Character Photography
Yuya Parker | Portfolio Photography
Good Use 

Good Use set out on a mission to keep ugly produce out of landfills and bring delicious juice to the San Francisco Bay Area. To bring their vision to life we created a cast of characters that celebrate the ugly and add a bit of swagger to their unique juice blends.




Each flavor has a unique character constructed from ingredients to help consumers identify flavor and bring personality to an otherwise stale juice aisle.



© Bryan Cleghorn 2022

SF — CA — 94102