Bryan Cleghorn

Art Direction
VIS-ID System
Digital + Social Campaign
Bryan Cleghorn | DD
Nicole Flores | CD
Manduka 

Manduka is a leader in yoga mats and sports apparel, however their existing VIS-ID lacked the confidence to position them as such. Through new strategy, “Own Your Evolution” became the centerpiece for which a new brand identity system and tone of voice were developed. The new system and art direction lean into their existing logo and wordmark but brings a bold new sense of confidence and empowerment.






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Manduka offers apparel and equipment for athletes and yogis through each stage of their fitness journey. A visual system was created using the red circle in their logo to identify these tiers. From novice (Root) to professional (Rise) these shapes identify products and add energy to our digital and print campaigns.




Art Direction
VIS-ID System
Packaging
Bryan Cleghorn | DD
Nicole Flores | CD
Anabelle Breakey | Photography
Natures Bakery 

Nature’s Bakery believes that everyone deserves better-for-you treats that taste great and make you feel good. The challenge was to update the VIS-ID from being recognized as the “Fig Bar Brand” to one that disrupts a crowded shelf and positions them as a household staple that screams “Wholesomness Baked In.”



A new logotype and icon were developed to give the brand a modern bakery feel with a spark of joy and personality. The roughened edges nod to their previous equities which bring warmth and approachability.

Art Direction
Packaging
Branding
Bryan Cleghorn | DD
Nicole Flores | CD
Maria Elena Wong-Chang | AD
Annabelle Breakey | Character Photography
Yuya Parker | Portfolio Photography
Good Use 

Good Use set out on a mission to keep ugly produce out of landfills and bring delicious juice to the San Francisco Bay Area. To bring their vision to life we created a cast of characters that celebrate the ugly and add a bit of swagger to their unique juice blends.




Each flavor has a unique character constructed from ingredients to help consumers identify flavor and bring personality to an otherwise stale juice aisle.



VIS-ID
LA/CA
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Lyten 

Lyten is an advanced materials company with a special focus on batteries, composite materials and sensors. The unique properties 





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LA/CA
2348—23476/23
Diam Est
Numi Tea

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© Bryan Cleghorn 2024

SF — CA — 94110